Friday 12 February 2010

Fashion victims

Something's afoot in the world of fashion. Creativity seems to be being squeezed out of the industry in different ways, the monster craving evermore exotic theatricality.

Brilliant designers are quitting the scene, some permanently like Alexander McQueen and some temporarily such as Tom Ford. Supermodels don't have the same buzz as in rosier economic times. And Primark is booming while catwalk culture becomes the preserve of the megarich and famous, no longer an aspiration to buy designer stuff as the cheap knock-offs are so much more affordable and have a kind of reverse glamour.

Everything's retro when there's nothing left to say. We're having revivals of revivals at an ever accelerating pace.

So, whither fashion now? Perhaps it needs to go back to the drawing-board and prepare us for a post-industrial future. What will we be wearing when the climate changes? How will we be clad in the new blazing summers and freezing winters? When will Primark launch their own fashion label ... and be taken seriously by the industry?

The devil may wear Prada, but the new season's clothes look fit for the fairy-tale Emperor: exceeding threadbare.



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