I'm a Celebrity revamp

So Gino D'Acampo, a TV chef, was crowned King of the Jungle in 2009's I'm a Celebrity, who made his mark by cooking a rat when rations got low. So last month, and the format's looking a bit tired, too.

How about swapping the Bushtucker trials for some really impressive stunts?

• Base-jumping off the world's tallest building, the Burj Khalifa tower in Dubai;
• Marrying Piers Morgan in Vegas;
• Competing in the Ironman Triathlon;
• Running the gauntlet of the 38th Parallel;
• Duetting with a Chinese Idol contestant, who makes Jedward sound like the Everly Brothers.

In reality, ITV have bought format rights to 71 Degrees North, a survival show where celebrities brave Arctic conditions in Norway: I'm a Celebrity on Ice meets Comic Relief's climb up Mount Kilimanjaro looks like a genuine feat of endurance and bravery.