For those tip-of-the-tongue moments when you're surfing the Zeitgeist but can't quite remember where you are, here is malapropism for the 21st-century. Compiled by Christopher Norris. All views expressed are my own
Perhaps in times of economic uncertainty we are more aware of heinous crimes, as a backdrop to financial hardship. Whether symptom or cause, these cases spring from despair but are magnified by the media. Once such a crime spree starts cascading, the media supplies the oxygen to keep the fire raging: taking the criminal alive would almost seem like an anti-climax.
And how come the most infamous of these episodes always seems to happen in rural idylls? Hungerford, Dunblane, Cumbria and now Rothbury? Why not, say, Birmingam, Cardiff, Edinburgh, or London? After the fuss has subsided, there may be an eerie fascination for a certain type of tourist in visiting the scenes of the crimes.
Boo, hiss. The original manufacturers of the whisky, Whyte & MacKay, intend to get hold of bottle to recreate the long-forgotten blend.
Another example of where an interesting factoid about a genuine hero might be turned into a marketing opportunity to turn Mr Shackleton into a 21st-century celebrity.