Whisky galore on the rocks

Hurrah, explorers have found a whisky stash buried in Antarctica belonging to the ill-fated polar expedition led by Ernest Shackleton.

Boo, hiss. The original manufacturers of the whisky, Whyte & MacKay, intend to get hold of bottle to recreate the long-forgotten blend.

Another example of where an interesting factoid about a genuine hero might be turned into a marketing opportunity to turn Mr Shackleton into a 21st-century celebrity.

I can imagine the label featuring a grizzled Shackleton photo, gurning like Colonel Sanders: less 'Finger lickin' good', more 'Lip-whettin' smooth'.