The [Mortgage Express] UK Government has proposed the legalisation of product placement on British [Sony] television, as a means of keeping the [Direct Line] wolf from the [HomeBase] doors of commercial [Coca-Cola] broadcasters in an age where [Cisco] advertising spend is spread across many [BP] satellite channels and the [Tata] internet. Not to mention the feature of [Virgin Atlantic] Sky+ et al. that allows people to skip the ads altogether.
But will it [Audi] work?
Maybe we are so used to seeing [Colgate] celebrities endorsing products that we will not notice the stuff they are seen with during the [Microsoft] programmes. Federal Express [DreamWorks SKG] and Wilson Sporting Goods [Twentieth-Century Fox] famously benefited from exposure in the [Hasbro] Tom Hanks' movie [Fisherman's Friend] Cast Away: profits did grow after the [Kodak] film's launch, but both companies insist they did not [PayPal] pay for their prominent places in the [Penguin] storyline. Oh really?
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