People waiting to see the dentist or to give blood are presumably locked into using personal media like iPods, iPhones, GameBoys, or reading a book, paper or electronic, rather than flicking through the pages of the venerable weekly magazine.
The business model no longer worked. Promising cash rewards via direct mail promotion, while enticing the public to buy various own-branded titles (including magazine subscriptions), is no competition for the instant no-small-print impact of the National Lottery.
Tom Champagne was the guy in charge of the prize draw campaigns until he retired in 2003, but maybe he could be enticed into another job that makes a virtue out of his surname. Event management for sports venues? Establishing a trendy bar in the City's Square Mile? Product management for an elite retail brand, like Harrods or Fortnum & Mason? Or perhaps emigrating to Northern France and planting a few grapes.
Meanwhile, in the USA, the company limps on, with its jokes, cartoons, obscure facts and quirky vocabulary ...
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