Cider and perry got the brunt of yesterday's Budget hikes, to the tune of 10 per cent. This was ostensibly to crack down on the problem of binge drinking cheap hooch, witness the ability until recently to buy a pint of cider for 26p in Sainsbury's supermarket.So what's a poor boozehound to do, now that so many alcohol options are being taxed to the hilt?
Like the recent mephedrone problem in drug culture, where legitimate substances (in this case plant fertiliser) are being abused for cheap yet self-destructive highs, perhaps hard-core drinkers may be tempted to try cheap underground sources of alcohol without the benefits of quality control? Or maybe try to brew moonshine at home? And cheap supermarket loss leaders are not going to disappear overnight, as the British obsession with alcohol is deeply ingrained.
The next phase will be to print warnings on labels, as with cigarette packets, and warn drinkers of the long-term health dangers of over-indulging. While such tactics may be admirable and desirable, the Government earns too much from taxing alcohol to bite the bullet too hard. And too many MPs enjoy a tipple or two, especially in their subsidised bars.
In a few years' time, should social attitudes change, we may see bans on people drinking in public spaces(including outside pubs): the Mayor of London, Boris Johnson, made a big play about banning alcohol on the tube. But too many voters enjoy their booze for politicians to get really serious about limiting access to alcohol: accusations of nanny-state policies don't go down well at the ballot box.
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