Thursday 18 March 2010

Beanfeast for chocoholics

What do investment bankers find themselves doing when they lose their jobs?

One such employee, Robert Jakobi, launched a food business based on his Pod bites snacks: yoghurt and chocolate-covered edamame beans, now selling to cinemas, delis, Selfridges and Harvey Nichols.

It remains to be seen if the venture amounts to more than a hill of beans.

And it's nothing to do with Apple, although the website domain ownership for the product may keep corporate lawyers twitching. This is where trademarking comes in, and one would assume Mr Jakobi has his food classes (nos. 29-31) sewn up.


Search Amazon.com for edamame

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