Sunday, 21 March 2010

There's one born every minute

Web memes travel fast. One recent example involves food activist, Raj Patel, hailed by 'religious group' Share International as the Messiah, or Meitraya.

Apparently Mr Patel ticks all the boxes for the accolade according to the predictions of 87-year-old Scottish mystic, Benjamin Creme. He is being bombarded with email and nascent worshippers, despite his protestations of mistaken identity.

It's amazing how ideas can spread, given the right audience susceptibilities. What might be next?
All it needs are a few well-placed posts on influential blogs and Twitter accounts and viral Chinese whispers will do their worst.

Search Amazon.com for messiah
Search Amazon.com for raj patel

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