The Shires are in uproar, but frankly I'd be worried if the hacks didn't know how to use social media networks effectively.
If the BBC simply churned out content without relating to where the audience may receive it, they would be writing a long and tortuous suicide note, contemplating the fate of the Shakers.
The row is best seen from the perspective of the complainers: criticism has been harshest from the Corporation's press rivals. The sub-text might be 'Why didn't we think of training our journalists on Facebook first?'
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