Emma's got talent? You decide

What happens when talent shows get too serious? You guessed it, contestants start suing the judges who booted them off the show on the grounds that potential earnings from their cruelly denied stardom had been strangled at birth.

Welcome to the world of Simon Cowell and the unwanted attention he is now receiving from former Britain's Got Talent contestant, Emma Czikai.

This is a natural progression from childhood dreams of fame and celebrity. In the digital age, aspiring performers expect to be stars as their birthright. In a strange way, the viral behaviour of stories spread on the internet creates notoriety: unintended and fleeting fame for lack of ability.

Unless, of course, you can brazen out the bad publicity, like The X Factor's Jedward.