From iPod to iPad in one easy move

Steve Jobs likes to share the occasional geek joke; in this case a sleight of hand regarding the name of the new Apple product.

So, it's the iPad, not iSlate or iGuide: and the moniker makes sense, taking its place alongside the family of iPods already in the market place.

Scrolling through the product page, the apps available at launch are going to make a lots of competitors very nervous and cause new media industries (e.g. books, newspapers) to re-evaluate how they do business. For example, iBooks could both expand the market for e-books and yet destroy market share for the likes of Amazon's Kindle and Sony's Reader.

And everyone is going to want one. And the first review is already online, clocking in at iDay +30 minutes