Thursday 17 December 2009

Tiger in trouble

The trajectory of the Tiger Woods story is both tragic and ghoulishly fascinating: no doubt his lawyers will be trying to gag as many players in the cast as possible to limit the PR tsunami-type damage. Only odd details are filtering to the UK, but some trends can be spotted already:
All of the above is both predictable and depressing: celebrities having to dance to the publicity cycle's beat when things go horribly wrong.

News media hates hypocrisy, and when blood is in the water the game of keeping a reputation is up while the destroying of a name sells units (e.g. newspapers; cable channel subscriptions; website memberships). The hunt is only called off when a tipping point is reached when more units can be sold by covering the star's recuperation, and that moment for Tiger Woods will come (even with the unfortunate likelihood of marital separation at best being played out in public).

Maybe at fame schools everywhere budding role models will have to be trained even more in the art of living a decent life in private if the desired public image is one of wholesome family bliss. And the art of living a private life out of the public eye for even the most global of A-list celebrities will have to be re-examined and the curriculum updated.

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