The British public are apparently relaxed about swearing on television, the culprits even being lauded as role models. Gordon Ramsay has changed the 'bounds of acceptability' almost single-handedly, but his moment will surely pass eventually.
There must still be boundaries, though. Children's programming should be ring-fenced, but where is the limit of protection?
Would Doctor Who ever be profane? Would Radio 1 condone cursing rather than simply tolerate it? Would The X Factor ever entertain bad language?
No ... perhaps. Language limits are always on the move. Eventually people will get bored of excessive swearing, and the expletives will either disappear or youth culture will invent a new rude toolkit of words with which to frighten the media horses.
Search Amazon.com for swearing
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