Conservationists in Guatemala have built of the findings on scientists at Bronx Zoo in New York City, who experimented with 23 different scents to attract the animals to camera traps. The outright winner was Calvin Klein's 'Obsession for men': the musky scent grabbed the jaguars' attention for 11.1 minutes on average.
In the wild, the scent is proving hotter than catnip. Male and female jaguars rubbed their cheeks on rags sprayed with the cologne fulfilling the hope that images of the creatures could be captured by heat- and motion-sensitive cameras. Little-seen behaviours, including mating rituals, have been captured on film.
If the marketeers at Calvin Klein have any sense, it should be a no-brainer to revamp their 'Obsession for men' ads with images of jaguars and other big cats along with a slogan like 'Bring out your wild side with ...'
Search Amazon.com for fragrance
No comments:
Post a Comment