Tuesday 8 June 2010

Radiohead: In Rainbows and the lack of gold

Millionaire, Thom Yorke of Radiohead has a bleak message for musicians wanting to make their fortune: the record-label based music industry will be dead within months.

The business model of In Rainbows may be open to every bussing muso, but the market is saturated and bands need ways to stand out from the crowd: principally, it seems at the moment, by being famous already (witness Radiohead, Prince, the Rolling Stones, and Simply Red).

Perhaps the hip-hop solution can be applied to the industry at large. The most famous rappers are becoming hubs around which new talent can coalesce (an early example being Eminem's involvement of D12 and Obie Trice). The hubs will be the nouveau riche

Like viral blog recommendations and links, the goodwill and praise of a famous artist (for a percentage cut) may be sufficient to drive download sales. And online musico-dramaturgs will emerge in greater numbers, carrying the John Peel legacy on to the web (say, his sons: Tom and William Ravenscroft; and Tom Robinson). The sharing of music is much more than playing records; the title DJ does not encompass the revised job description of these new gatekeepers to the music.

The recording industry is dead; long live the recording industry.


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