Day 3 of the general election campaign, and the quality of political heckler has reached a new low.
Ben Butterworth harangued Gordon Brown about the lack of a school place for his 4-year-old daughter. He later wrote on his blog that George Osborne was a 'slimeball'. Although there is no recorded comment about the LibDems, Mr Butterworth seems despairing of all politicians.
The parties need to take care in an internet age of claiming disaffected voters are actually supportive of their policies. We live in a fragmented world of opinion.
The most effective hecklers may turn out to be online poster hackers. Why not go the whole hog and Photoshop original, funny images that can be circulated virally? Or topical Youtube sketches? Or create irresistible Facebook petitions masquerading as humorous rants (see the effect of the Virgin flyer who complained about the airline's food)? This might even negate the effect of expensive election advertising campaigns devised by the likes of the Saatchi brothers.
Search Amazon.com for heckling
Thursday, 8 April 2010
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