Wednesday, 7 April 2010

Celebrity culture: next steps?

What will be the impact of the new CelebAround iPhone application? Created by MatrixPhotos.com, a paparazzi agency, for a gossip-hungry crowd at £1.79 a throw, fans will be able to track their heroes footsteps 12 hours after the famous soles have trod London's hallowed sod.
  • It will simply advertise expensive haunts to ever more people. Just because Madonna may eat at the Ivy doesn't mean Jo Bloggs can afford it.
  • Expect a massive increase in mobile video 'journalism'.
  • The paparazzi agency may either be shooting itself in the foot or encouraging a new source of material: I can't decide, and it's probably a close run thing.
  • Celebrity venues will get even more exclusive in an attempt to keep out the 'civilians'.
  • Stars will still be able to wander the street incognito if they dress down sufficiently and don't court publicity.
  • Stalking has just met Google Maps.
  • Agents will try to get the application banned, as business may get more difficult to negotiate without sufficient camflouge.
  • Private members' clubs will thrive.
  • Ordinary people may often get mistaken for celebrities causing many false sightings that clog up the site.
In short, a dangerous, dog's breakfast of an idea that may drown under the volume its own shrill publicity.


Search Amazon.com for celebrity stalking

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