Thursday, 8 April 2010

Whatever lurve is ...

Not exactly an election antidote, but royal wedding rumours are gathering pace.

The odds on William and Kate tying the knot in 2010 have slashed, on the supposition of media stories and the fantasies of a bored nation. But punts like this can sometimes hit the mark.

The bookies must be wondering if the public have taken a liking to their proverbial shirts.


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Wanted: a better class of heckler for an internet age

Day 3 of the general election campaign, and the quality of political heckler has reached a new low.

Ben Butterworth harangued Gordon Brown about the lack of a school place for his 4-year-old daughter. He later wrote on his blog that George Osborne was a 'slimeball'. Although there is no recorded comment about the LibDems, Mr Butterworth seems despairing of all politicians.

The parties need to take care in an internet age of claiming disaffected voters are actually supportive of their policies. We live in a fragmented world of opinion.

The most effective hecklers may turn out to be online poster hackers. Why not go the whole hog and Photoshop original, funny images that can be circulated virally? Or topical Youtube sketches? Or create irresistible Facebook petitions masquerading as humorous rants (see the effect of the Virgin flyer who complained about the airline's food)? This might even negate the effect of expensive election advertising campaigns devised by the likes of the Saatchi brothers.


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Wednesday, 7 April 2010

Celebrity culture: next steps?

What will be the impact of the new CelebAround iPhone application? Created by MatrixPhotos.com, a paparazzi agency, for a gossip-hungry crowd at £1.79 a throw, fans will be able to track their heroes footsteps 12 hours after the famous soles have trod London's hallowed sod.
  • It will simply advertise expensive haunts to ever more people. Just because Madonna may eat at the Ivy doesn't mean Jo Bloggs can afford it.
  • Expect a massive increase in mobile video 'journalism'.
  • The paparazzi agency may either be shooting itself in the foot or encouraging a new source of material: I can't decide, and it's probably a close run thing.
  • Celebrity venues will get even more exclusive in an attempt to keep out the 'civilians'.
  • Stars will still be able to wander the street incognito if they dress down sufficiently and don't court publicity.
  • Stalking has just met Google Maps.
  • Agents will try to get the application banned, as business may get more difficult to negotiate without sufficient camflouge.
  • Private members' clubs will thrive.
  • Ordinary people may often get mistaken for celebrities causing many false sightings that clog up the site.
In short, a dangerous, dog's breakfast of an idea that may drown under the volume its own shrill publicity.


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Election launch: a nation reaches for the remote

Gordon Brown posed outside No. 10 Downing Street with his Cabinet. David Cameron stood on crates on his own outside County Hall, to frame the House of Commons in the background. Nick Clegg and Vince Cable launched their campaign from outside the LibDems Cowley Street headquarters.

The symbolism? Brown has a 'team to return him as Prime Minister'; Cameron wants to 'hide his team in his ambition to be Prime Minister'; Nick Clegg wants to 'show off Vince Cable as a potential Chancellor of the Exchequer'.

So it's a month of kissing babies, having cups of tea in semi-detached houses, and being hijacked by hecklers of opposite party hues. And come 6 May 2010, all this effort will boil down to a few dozen key marginals and the need for the Conservatives to gain a national swing of 6.9 per cent.

Fast-forward all the debate, play the odd gaffe in real time (and on YouTube), read the odd policy that relates directly to your material wealth, and moan in the pub over the odd pint, and the real world will soon hove into view once more on 7 May 2010 (or at least once the hung parliament coalition has been negotiated).


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Monday, 5 April 2010

How publicists earn their crust

Picture the scenario. Hot on the heels of a terrorist attack on Togo's national football team at the African Cup of Nations, black farm workers murder their South African boss: the white supremacist, Eugene Terre'Blanche.

Conundrum: how to convince the world's media and football stars that the forthcoming World Cup will run like clockwork without a backcloth of bullets and bombs?

This is where the publicists and the politicians earn their corn. If any other 'event' happens in the next few weeks, the clamour for boycott on the World Cup may get louder, irrespective of the loss of money involved.

On the other hand, a cancellation of the World Cup may bankrupt the sport.

I hope the organisers are well insured.


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David Who?

Prediction time: David Tennant won't be featuring on British television until Matt Smith is firmly established as the new incarnation of Doctor Who. And, when he does, it will be in a radically different role.

Also Christmas telly in 2010 will not be the celebration of the coming of the Scottish one (see previous post, And the Zelig prize for most ubiquitous actor goes to ...), unless of course her name is Karen Gillan: the Doctor's new (nubile) travelling companion.

Television evolutionary jumps can be as swift and ruthless as neo-Darwinism. The Doctor is dead; long live the Doctor.


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The Boat Race: a sporting throwback

The Corinthian spirit lives on in the University Boat Race.

Oxford and Cambridge universities have challenged each other to a rowing race on a set 4.5-mile course on the Thames, usually from Putney Bridge to Chiswick Bridge in London, most years since 1829.

There are always media stories about the competitors. This year's focus included the American twins, Cameron and Tyler Winklevoss: strapping 6ft 5in lads doing MBAs at Oxford, who happen to be social networking pioneers. They have successfully sued Mark Zuckerberg, the founder of Facebook, for ripping off their idea: litigation continues, but they have so far retrieved $65 million for their action.

Similar events in association football (e.g. the early years of the FA Cup), in rugby (e.g. the Barbarians scratch sides playing pseudo-internationals) and cricket (e.g. annually challenges between Eton and Harrow, and the Gentlemen versus Players) have either bitten the dust or lost much of their original national prestige or amateur status). Varsity matches between Oxford and Cambridge continue in various sports, but without international recognition.

The Boat Race is unique in retaining the spirit of a bygone Victorian era well into the 21st century.


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Saturday, 3 April 2010

Olaf Pirlo makes a killing

Hot on the heels of their April Fool story about Labour's campaign making a virtue out of Gordon Brown's pugilism, the Guardian is flogging the T-shirts.

Perhaps this is a sophisticated polling ploy to find out if this approach might actually work? Would this be a poster that wouldn't get defaced on the internet?

Humour might be the best way of making voters take notice of a message. Get the people laughing with you rather than at you.


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Friday, 2 April 2010

Hans Christian Andersen: 205 today

Google follows its own agenda. Most publishing ventures celebrate round numbers when it comes to rites of passage: 50, 100, 250 years after the event.

But not Google.

Today, behold, 205 years after the birth of Hans Christian Andersen, it is a Google tribute to 'Thumbelina'. Last week it was Jan Amos Komensky's 418th birthday hitting the spotlight. Last year the search engine celebrated 143 years of the life of H G Wells and the 2560th anniversary of Confucius. Just because Google can do what it fancies.

It's less a question of 'do no evil' as 'keep your competitors guessing'.


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Hubble Bubble: toil and trouble?

Boris Johnson, the Mayor of London, has unveiled the winning design for the iconic public sculpture in Stratford's Olympic Pack: the ArcelorMittal Orbit by Anish Kapoor, which Boris has nicknamed the 'Hubble Bubble' to deflect attention from his wayward hairdo. And, chiefly, because it is being privately funded.

There will now follow a period of vicious ranting and name-calling on blogs and in the press, including speculation about whether the sculpture merits planning permission. A lengthy row about the waste of public funds will morph into resigned indifference.

Then, just before the Olympics starts, we'll get fiercely patriotic and the press will say it's a fantastic structure that knocks the Eiffel Tower into a cocked hat. And we'll forget the expense, saying that £19 million was a small price to pay.

The public, from 2012 onwards and not before, will love it.


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