Sunday, 19 September 2010

50 ways to improve your website

I've just finished reading 50 Ways to Make Google Love Your Website, a recently published primer on how to organise your website so that Googlebots spot it more easily and that other websites realise they want to link to it, all in the name of getting fabulous page-ranking recognition when your killer keywords get typed into Google's search engine. If you run a website, market stuff over the web or engage in e-commerce, buy this book: it will change your understanding of what it takes to build a successful online presence.

I should declare a tangential interest. I am largely aware of the book as one of its authors, Steve Johnston, is a friend of mine; and I edited an early eBook version of the project hosted on Steve's company website. Many months down the line, the published edition has evolved out of all recognition from the early PDF format to the absolute benefit of the book.

50 Ways to Make Google Love Your Website lets digital media professionals and enthusiastic in on SEO secrets in seamless everyday language; the book must have been through several drafts and has profited from careful editing from Random House and various peer review critiques. It's an impressive achievement and deserves to clean up the competition within its niche.

Search for Google

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