The people's pin-up

The limits of trademarking are sometimes all too obvious. Timed to coincide with the anniversary of the death of Diana, Princess of Wales, a firm of Chinese lingerie retailers has chosen to run a campaign using a Di lookalike to flog its merchandise. (Their Diana website has gone missing as I write.)

Taking the company to court would be counterproductive. The Diana, Princess of Wales Memorial Fund spent a fortune combating Franklin Mint in the States where copyright is respected; fighting dodgy traders in China would empty the coffers into a black hole.

Other than tasteless publicity on a sad anniversary, the Fund should use unofficial channels to explore ways of shutting down the trade. A trademark infringement case, should it go wrong, would simply open the floodgates to products seeking their main chance.


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